Ryan Tedder - he knows a thing or two about hits and this article is his best tips on songwriting.
When a pro is giving his insight on hooks, lyrics and structure, you should take note.
What do you think makes a good hook? Simplicity. I don't know if this is the right word: memorability. A simple concept: simple melody and one that I think packs an emotional punch. And the other element would be a basic human concept and you need to say it in a way that hasn't been said before.
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