Brilliant article from Hypebot that gets the in-depth lowdown from DJ Shadow's 'Project, Marketing and Merchandise Manager' on how they work offline and online music promotion.
It ranges from street teams, free badges and old school email sign-ups to a super innovative license back scheme from his label to allow on-artist site digital download sales. Very tricky to get your major label to buy into that!
Essential read.
I am almost at the 5 year mark in working for Shadow, and the web and merchandise business has changed drastically in that time. Through the years, we have had to remain aware and nimble. I think we have done a great job at staying on the cutting edge of the web and merchandise space, and Shadow is ALWAYS on the cutting edge of music. My job is a 10-7 sort of gig most of the year (with the exception of the occasional sleepless night before a launch), but about once a year, I am asked to come along for a tour. In the past, I have managed the website remotely, run the merchandise, and assisted Shadow and the tour manager with any extra help with organization or logistics. This time, I am handling the same tasks, but we are taking it to a new level with the marketing push and the website involvement. Here is what we have lined up:
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