I am a massive believer in the power of YouTube to build your fanbase and break artists - just look at the post we did on Pomplamoose.
This article makes some simple points but serves to remind that YouTube is very rapidly becoming the key place online where you can reach out to fans.
Be there and be inventive. It rewards handsomely.
A recent study of 12 – 24 years shows two things, radio is still important to breaking a band followed up by You Tube and then social networks. A key part of your digital strategy needs to be YouTube. Most bands think a good YouTube campaign consists of posting a music video and walking away and if you don’t have one you are out of luck.
Think live videos – stats show that an inspired cover is a key gateway to get fans listening to your original music.
Encourage fan video at live shows, give members of your fan club special access to film your set at each venue.
Document the recording process and post it regularly.
Most importantly, be accessible to your fans. Find ways to interact with them, in and age with high quality video in every phone – every moment is a you tube moment.
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