Can't believe that I haven't ever linked to a Seth Godin post before!
If you don't know who he is, start with his seminal book on Tribes - how to build a following and engage with them. It's seen as a key text and applies directly to musicians - Tribes: We Need You to Lead Us
This post talks about why people spread the word about you in 20 bullet points - clearly a key element of music promotion. Here's the first few:
I spread your idea because...
- it makes me feel generous...
- I feel smart alerting others to what I discovered...
- I care about the outcome and want you (the creator of the idea) to succeed.
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