Tuesday 12 October 2010

The days of 'selling out' are long gone - all branding is now acceptable

Great article that claims that no band can now be accused of selling out because of cultural shifts and changes in the way the music industry has been forced to operate.

No real tips for you as such in the article, but the overview of the future of music is a landscape that you ought to be aware of.

Critics have often complained about the influence of licensing and advertising on music. In the mid-2000s, for example, rap started to develop lots of blippy, simple melodies that would sound good in ringtones. It may be too soon to tell whether the patronage of Red Bull, Mountain Dew and Converse will warp the sound of indie rock. But if young bands are developing with their attractiveness to corporate America in mind, will they, say, avoid political content?

Read it on the Village Voice.

No comments:

Post a Comment